Tuesday 26 January 2016

China Advertising Market 2016- Industry Size, Share, Trends, Growth, Analysis, Forecast

As of 2011, there were 296,000 advertising business firms in China, a 21.8% year-on-year rise, with the advertising workforce of 1.673 million and advertising revenue of RMB312.56 billion, up 13.03% and 33.54% respectively from the same period of last year.


In June, 2012, the State Administration for Industry & Commerce of the Peoples Republic of China released the Twelfth Five-Year Plan for the Development of Advertising Industry, which put forward that during the 12th Five-Year Plan period (2011-2015) Chinas advertising turnover should keep an annual growth rate of around 12%. In 2015, there will emerge ten or more large backbone advertising companies with annual advertising revenue of over RMB5 billion; more than 50 advertising companies with annual advertising turnover of more than RMB1 billion; and in excess of 100 advertising companies with annual advertising turnover of over RMB100 million.

 

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